In honor of the projects 20th anniversary this week, Roc-A-Fella co-founder Kareem “Biggs” Burke will launch a special pop-up shop to celebrate the album’s legacy.
The event will be hosted in collaboration with denim brand Fourth of November. It will take place in a Los Angeles concept space called Apt. 4B, which will be modeled after Jay’s Brooklyn apartment during the ’90s. There, attendees can enjoy Reasonable Doubt and Roc-A-Fella memorabilia, as well as get a look at never-before-seen photos. But that’s not all. The event will also debut the first drop of the Reasonable Doubt collection in collaboration with Jay Z, who helped create the range of posters, tees, and headwear. There will also be exclusive items from Fourth of November and limited edition New Era Reasonable Doubt anniversary hats.
The kick-off party will go down from 7-10 p.m. this Saturday at 517 N. Fairfax Ave. in L.A. The pop-up will stay open through July.